Why I hate abercromie and Fitch

“Why I Hate Abercrombie and Fitch” Is an interesting article with an authors interesting point of view. The article is started out based on a question. “Why do gay men wear Abercrombie and Fitch?” This question is frequently referred to throughout the article, but it also gives you a little history on the company and what it is supposed to stand for. Along with a history, the author brings into perspective the important things that most of us do not ever realize.
The store of “Abercrombie” was originally opened for those who could afford it. McBride (the author) tells how the store was opened as a store to fit both men and women. This look that David Abercrombie was trying to create was that of the American. The American outdoorsman, fisherman or just what “people should think of” when they think of the American. This quote from the reading helps to better express what I have just stated: “Abercrombie has worked hard to produce a brand strongly associated with a young, white, upper-class, and leisure lifestyle.” The idea that gay men wear this type of clothing was not because of the “style” of the clothing itself, but merely the image that it created for them. The author talks about how in almost every gay bar he had been in, there were many men sporting the Abercrombie line of clothing. This look is one that is now seen by many to be for those of a higher status and a “leisure lifestyle” which is what many fantasize about.
Now that you understand what type of look this creates for people, you must see what is left out. If you have ever seen an add from the Abercrombie stores or anything, you may have noticed the fact that most of the models are white. Yeah, maybe there may be a few other races in there every now and again, but mostly white, physically fit, young good looking people. The idea of supporting their own image seems important to them, but because of this they have even faced a lawsuit. They have been accused of not hiring certain people, not because they weren’t qualified, but because they didn’t fit the look. This store has proven itself to McBride to be a really biased store about their idea of what the image of a real American looks like.
How does this affect everyone in our society? Because this store has been brought to the attention of everyone, many now have all new views. Many believe that this is the “real American look” and others believe otherwise. Not only have they created this image, but they have shown a bit of discrimination by not hiring those of other groups who don’t fit the look.
After reading this, I learned something new again. Not only did I never realize what look they were trying to create, but I never knew the discrimination that went on. I personally was thinking about applying for a job there over the summer, but now after reading this, i'm afraid that I also may not fit the look and I don’t even want to try. A real American to me is anyone who believes they are and anyone who stands up for what they believe is right. And by going and applying for a job there, I would not be supporting what I believe is right. This now, “is why I hate Abercrombie”